Brooks Introduces New, Softer Midsole Technology

DNA Loft Launches Today

Announced less than a year after the new DNA Amp midsole technology, which delivers the highest energy return in a Brooks shoe, the brand announced this week the launch of another revolutionary midsole compound, DNA Loft. Maintaining the signature DNA midsole qualities, DNA Loft provides a softer and more protected experience, thanks to its unique blend of ethylene-vinyl acetate (EVA), rubber and air.

“We heard from runners that they are looking for a supremely cushioned experience but don’t want any extra weight holding them back,” said Carson Caprara, Brooks Running’s director of global product line management, in a press release. “With DNA Loft, we created a new way to blend our foam so that it delivers on-demand cushioning without added weight or bulk, providing runners with a comfortable and protected ride.”

Brooks describes the shoe as “plush and protective,” saying that it adapts to the runners’ individual stride, weight and speed while providing a softer and more protected experience.

Brooks is rolling out DNA Loft in these shoes:

• Glycerin 16 (available June 1, $150)
• Ghost 11 (available June 26, $120)

DNA Amp, the polyurethane-based cushioning system that provides high energy return and was announced last September, will be available in these shoes:

• Levitate 2 (available June 26, $150)
• Bedlam (available Sept. 1, $150)
• Ricochet (available Oct. 1, $120)

Find out more at brooksrunning.com.

Related:

Personalized Running Shoes Will Become Available In June 2018

Brooks CEO Jim Weber On The “Real Runner” Controversy