Brooks Introduces New, Softer Midsole Technology
The new DNA Loft, to debut in the Glycerin 16 (available today), is Brooks’ softest cushioning material ever.
Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.
DNA Loft Launches Today
Announced less than a year after the new DNA Amp midsole technology, which delivers the highest energy return in a Brooks shoe, the brand announced this week the launch of another revolutionary midsole compound, DNA Loft. Maintaining the signature DNA midsole qualities, DNA Loft provides a softer and more protected experience, thanks to its unique blend of ethylene-vinyl acetate (EVA), rubber and air.
“We heard from runners that they are looking for a supremely cushioned experience but don’t want any extra weight holding them back,” said Carson Caprara, Brooks Running’s director of global product line management, in a press release. “With DNA Loft, we created a new way to blend our foam so that it delivers on-demand cushioning without added weight or bulk, providing runners with a comfortable and protected ride.”
Brooks describes the shoe as “plush and protective,” saying that it adapts to the runners’ individual stride, weight and speed while providing a softer and more protected experience.
Brooks is rolling out DNA Loft in these shoes:
- Glycerin 16 (available June 1, $150)
- Ghost 11 (available June 26, $120)
DNA Amp, the polyurethane-based cushioning system that provides high energy return and was announced last September, will be available in these shoes:
- Levitate 2 (available June 26, $150)
- Bedlam (available Sept. 1, $150)
- Ricochet (available Oct. 1, $120)
Find out more at brooksrunning.com.
Related:
Personalized Running Shoes Will Become Available In June 2018