Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Brands

Gear

An Inside Look At An Endurance Brand’s Headquarters

This is the place where your favorite Pearl Izumi gear is crafted, designed, tested and built.

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.

Recently an international group of journalists met at Pearl Izumi’s headquarters in Louisville, Colo., just outside of Boulder, to learn more about the brand. From a tour of the facility to a sneak peek into the spring ’16 line, the PI team “pulled back the curtain” to show they are more than just a dependable brand. They’re an enthusiastic team of passionate athletes who play as hard as they work. But it wasn’t all product demonstrations and history lessons. We rode, ran and played ping-pong—all in the name of product testing, of course. While it’s not quite the same as being there, click through the gallery to see some of the work fun, as well as some glimpse of upcoming colors, shoes and pieces of gear.

These Runners Were Not Prepared to Love Non-Alcoholic Beer

L. Renee Blount and Outside TV host Pat Parnell posted up at a popular trailhead, handed out free Athletic Brewing craft non-alcoholic beer, and then recorded runners’ live reactions. Want to find out what all the hype’s about? Click here to discover a world without compromise.

Keywords:

Related content from the Outside Network