Published September 2, 2008 04:20PM
For Immediate Release
St. Petersburg, Florida (August 4, 2008) – Her Sports + Fitness, the award-winning national women’s sports and fitness magazine, announced a major re-branding today. In response to the explosive growth in the women’s running industry, Her Sports + Fitness will become Women’s Running beginning with its January 2009 issue.
Founder and Publisher Dawna Stone says, “More than 90 percent of our current readers are runners, and most of our recent growth has been driven by the female runner. This change will allow us to focus more closely on our core sport and will enhance our reputation as a leader in women’s running, a topic that has always been a focal point for the magazine.”
Women’s Running will include the most popular Her Sports + Fitness departments such as Women Who Move, women-specific gear reviews, training plans and articles on health, nutrition, active travel and beauty as well as new running-specific sections.
According to Stone, “Although we’ve experienced double digit growth every year for the past five years as well as record profitability in 2007, our team feels that the Women’s Running title better communicates what has become our core focus. I believe this change will only increase our ability to grow our readership, and in doing so, inspire and motivate even more women.”
Women’s Running is the only women-specific running magazine. Women’s Running covers all aspects of the running lifestyle, from active beauty needs to training plans. The Women’s Running mission is simple: to create a high-quality magazine for smart, successful women who use running to balance and enrich their lives. Women’s Running features quality editorial that motivates women to train intelligently, participate in active travel, adopt healthy nutrition habits and keep moving.
Women’s Running will be distributed at over 4,000 retailers including Barnes & Noble, Borders, REI, Dick’s Sporting Goods, Eastern Mountain Sports, Sports Authority and other independent, specialty retailers.