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Two Brands Created The Best Social Media Campaign For Athletes

It's all about better breathing and sharing that breath on social media—literally. Bonus: people get free samples!

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.

Wellness brands Under Armour and Philosophy joined forces and launched the best social media ready-to-go viral campaign around an important topic: breathing. A video featuring the great soccer player Kelley O’Hara, an UA athlete, and YouTube personality Nikki Phillippi shows the women in the new UA Breathe Bra, as well as applying Philosophy’s oxygenating gel cream. The best part? Head to breathingchangeseverything.com order your FREE gel cream, snap a picture of how you #dontforgettobreathe and post to Instagram with the site’s filter. People love this stuff.

Take a peek at the promotional video:

These Runners Were Not Prepared to Love Non-Alcoholic Beer

L. Renee Blount and Outside TV host Pat Parnell posted up at a popular trailhead, handed out free Athletic Brewing craft non-alcoholic beer, and then recorded runners’ live reactions. Want to find out what all the hype’s about? Click here to discover a world without compromise.

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