Here's Why It Feels Like Every Elite Runner Is Changing Sponsors Right Now
January marks the season when many professional runners announce sponsorship changes. Here’s why that’s important, and what it means for the future of running.
sponsorship
Mary Cain: “Creating a Super Healthy, Positive Dynamic is My Biggest Priority”
The former teen prodigy is taking her toxic experiences in sport to make it better for other women and girls through Atalanta NYC.
Colleen Quigley Talks New Coach, New Sponsor, and Resisting the Fear of Change
The 2016 Olympic steeplechaser left the Bowerman Track Club and Nike sponsorship to forge a new career path.
If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups
Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year.
Picky Bars Signs 16 Athletes To Join The Picky Team
Picky Bars announces their first partnership with elite athletes from various sports.
Kara Goucher signs with Oiselle
The Olympic athlete has signed a sponsorship and business partnership with the Seattle-based running apparel company.