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Tone It Up’s New Protein Powder (And A Cookie Recipe!)

We talked to Karena and Katrina, founders of Tone It Up, to find out more about their new protein powder and get a healthy recipe.

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You have probably already heard of Katrina and Karena, the real life best friends and business partners who are the founders of Tone It Up. In case you haven’t, Tone It Up is a “girlfriend-to-girlfriend” method of getting fit comprised of a community of women of all ages who are inspiring each other to live the life of their dreams in a fit, healthy and happy way; with guidance from Katrina and Karena’s nutritional plans, exercise videos, retreats and products.

Just this week, they launched a new product, their Tone It Up protein powder, which is available online both through their website and Target, or can be bought at over 1,500 Target stores. We caught up with Karena and Katrina to see why they created this new product and get a simple recipe that we can all use.

What advantage do you think your protein powder has over similar products available, and why were you interested in creating this product for your community?

Karena: “Our Tone It Up Protein was specifically designed to deliver the cleanest protein to help women recover post-workout and form beautiful, lean muscle! When we were first looking for a protein powder to suggest to our community, we couldn’t find a brand that we honestly could support and suggest. So we decided to create our own protein that aligned with our Tone It Up Nutrition Plan principles and that we felt proud to recommend.”

How does this protein powder specifically benefit female runners and athletes?

Katrina: “We created our Tone It Up Protein to be the tastiest and most beneficial protein for women everywhere. It’s plant-based, gluten-free, non-GMO and made with clean ingredients. We used a combination of pea and pumpkin seed protein. Pea protein is high in glutamic acid, which your muscles use as energy during your workout. This key amino acid will keep runners and athletes energized throughout their workout.”

What has the journey of building your empire been like so far?

Karena: “Since the beginning, creating Tone It Up with Katrina has been such an incredible journey. We set out to create a community of strong women that inspire, motivate and uplift each other, and together we built this beautiful community. We started Tone It Up with just the two of us filming workouts on the beach. Since then, we’ve expanded our team, met thousands of Tone It Up girls across the world, and had the opportunity to do something we love every day! Working with companies like Target has been such a surreal experience, and we’re just so excited to bring healthy, clean products to women around the country.”

What is one message that you would want to convey to women about both life and fitness?

Katrina:As women, we naturally put other’s needs first. But in order to give love, you have to remember to love yourself first. This means unapologetically giving yourself time each day to exercise, eat nourishing meals, and connect with girlfriends. When you treat yourself right, it allows you to give even more love to those around you!”

Can you share one of your favorite recipes to make using your protein powder?

Katrina: “We love making peanut butter cookies with the protein! It’s so easy and only uses 3 ingredients. You can make a big batch and pop them in the freezer to always have on hand!”

Peanut Butter Protein Cookies

2 scoops of vanilla Tone It Up protein powder
1/4 cup of egg whites
1 cup of peanut butter


  1. Preheat oven to 350 degrees.
  2. Mix together all the ingredients.
  3. Roll dough into 2 tablespoon balls and then flatten with a form to form the cookie shape.
  4. Bake for 10 minutes.
  5. Enjoy!

That recipe sounds like a pretty hefty dose of protein on protein and simple enough for all of us to fit into our training plan.