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What’s hot in the world of health food? We spent last year taste-testing the latest products, attending nutrition trade shows and meeting with the biggest brands in the industry. Our bet is that you’ll see these trends growing even more popular in 2017— runners, get ready to fuel your engines!
The New Organic
The “real food” movement feels obvious, but it’s important. Along with “organic,” registered dietitian Lisa Mikus in New York says, “Antibiotic-free, hormone-free and local foods continue to dominate the market.” Labels with references to GMOs (genetically modified organisms), biodynamic farming (a sustainable method) or even “natural” are more apt to indicate real, “clean” ingredients. Overall the focus is on whole foods and less engineering. To this end, more sustainable crops have star power: We’re looking at you, seaweed. We even see sport-nutrition legacy brands responding: Gatorade G Organic sports drink came out this fall, and PowerBar changed to whey protein with no artificial colors, flavors and sweeteners.