This Tampon Commercial Isn’t Afraid To Show Blood

What a concept—showing badass females beating their period, and showing blood.

Bodyform is doing what tampon commercials should already do. Appropriately dubbed “Blood,” the short video shows really badass females getting it done in various sports—aka, going to battle in some scenes—despite blood dripping off their brow, out of their nose, across their beat-up toes and anywhere else. The slogan, “No blood should hold us back,” is totally spot on. Check out the commercial above