Brooks Running, continuing its swoon-worthy trend of developing excellent custom shoes for iconic running events, has done it again with its custom Rock ‘n’ Roll Marathon Series shoe. The collab comes in time to celebrate the race series’ 20 years running that started with a single event in San Diego. The all-new Rock ‘n’ Roll Adrenaline GTS 17 has been reimagined with a custom print featuring the iconic guitar that is synonymous with the musically-themed races. The funky shoe was revealed at the Las Vegas event and will be available starting in January for purchase.
“Since 2010, Brooks and Competitor Group [owner of the Rock ‘n’ Roll Marathon Series] have created memorable runner experiences across the country that inspire people to run and be active,” said Matthew Weiss, Senior Manager of U.S. Marketing, Brooks Running Company. “The Rock ‘n’ Roll Adrenaline GTS 17 brings to life the joy of race-day and is the perfect way for runners to celebrate their accomplishment.”
For the official Rock ‘n’ Roll Adrenaline GTS 17, the exterior of the shoe and sockliner have been wrapped in a bold guitar print that celebrates the origins of rock ‘n’ roll music, featuring a history of guitars including acoustic, hard rock and classic rock. The bold color pattern was inspired by band logos and the vibrant costumes worn by rock ‘n’ roll legends. The Rock ‘n’ Roll logo sits on the heel of the shoe, making this the perfect choice for runners to commemorate their race.
“This new shoe gives our runners the opportunity to embrace the Rock ‘n’ Roll spirit from the ground up,” said John Smith, Senior Vice President of Sales for the Rock ‘n’ Roll Marathon Series.