A Behind The Scenes Look At On’s Limited Edition Shoe

Today, On releases the limited edition of their iconic Cloud shoe.

Today, On has released a limited edition version of their iconic Cloud shoe. The ALL BLACK is their darkest On shoe released, from the reflective black of the logo to the black-metal rivets of the lace.

The video above features On founders—Ironman Champion Olivier Bernhard and David Alleman—as well as designer Thilo Alex Brunner. It takes you behind the scenes to discover the design principles behind their iconic shoes and why they felt now was the right time to release the Cloud ALL BLACK.