Gear

Go Behind The Scenes Of Oiselle’s First Store!

The popular women's brand is opening its doors to the public with its first-ever store in Seattle.

We visited Seattle last month for the Rock ‘n’ Roll event, and we got an awesome behind-the-scenes tour of the then-in-the-works Oiselle store, as well as the brand’s headquarters, which is also based in the city. Oiselle, which is French for “bird,” is celebrating its grand store opening today, July 9! But first, take a look at some of the things (and cute clothes) that go into making this flock one of the best.