The NPD Group, a company known for being on the forefront of sales tracking across multiple industries, reports that 54 percent of fitness tracker owners are women. So it makes sense that companies are starting to take notice of that fact and revolutionize the wearable industry with models made just for women.
Fitbit was at the forefront of this trend with their collaboration with Tory Burch, which now offers 15 different options to turn your Fitbit into a fashionable bracelet or necklace. These options make the device more than just about tracking your fitness, but help seamlessly integrate them into everyday lifestyle and fashion.
Two new companies have popped up offering the wearables-as-jewelry trend. Both offer a unique set of features, making the decision to switch to specifically made-for-women wearable jewelry much simpler.
The LEAF by Bellabeat just sold out of its second run of the wearable jewelry, and you’ll want to join the waitlist for the next round. The LEAF can be worn as a bracelet or necklace or can be clipped onto your shirt or sports bra (as shown above). It tracks your steps, calories, distance and even your sleep like many other wearables, but they have added a few women-specific features that make it stand out.
First, you can use the LEAF to better understand your monthly cycle. During setup (which is super simple) you enter the date of your last period and how many days on average your cycle lasts. From there, the LEAF helps you track your ovulation, premenstrual, and period at a glance, and it can help you understand your other data in terms of where you are in your cycle.
Another great feature of the LEAF is that they are looking to help keep your stress levels down. LEAF offers breathing exercises, which you can track with the device. You simply clip the LEAF onto your waistband (in between your hip and belly button) so it can track the rise and fall of your diaphragm as you complete the exercise through the app. Take advantage of this to practice meditation or keep calm in times of stress.
The LEAF comes in silver, a premium gold edition and a rose gold edition (which will be available for order starting Aug. 1). With a battery life of six months and a price tag of $119 for the original LEAF and starting at $250 for limited edition models, this piece of jewelry is perfect if you’re looking for a holistic approach to your health and fitness.
The CUFF is now available for pre-order (with anticipated delivery no later than September 2015) and offers seven different styles, from bracelets, to necklace, to even a keychain. The CUFF has a more designer feel than some fitness wearables; it allows you to add on to your band and necklace options over time.
Though the CUFF won’t start tracking your fitness activity until their upgraded app releases in 2016, there are still many features that prove that feature is worth the wait. The CUFF is great for those looking to incorporate safety into their wearable. Should you be in danger, you can press on the CUFF and it will send a message to people you have pre-programmed with a message of where you all so they can all coordinate getting you help.
Additionally, the CUFF pairs with your smartphone to buzz when a set list of important people call or message you. You will no longer be tied to your phone, because you will never miss a call from those most important to you.
The Basic Package with just the CUFF and the DVB Bracelet starts at $49 with the highest priced package coming in at $199. The Premium and Style Packages come with a special jewelry box where you can charge your CUFF and store the many bracelets and necklaces you collect, to fit every style outfit and lifestyle.