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It may be a first world problem, but it’s a problem all the same—standing at your closet, figuring out your work and workout clothes for the day, and then you have to figure out which bra works. Chances are you’ll need two, and it’s Murphy’s Law that at least one of them will be dirty. And this is all before your first cup of coffee!
Joanna Griffiths, founder of the Canadian lingerie company Knix Wear, created an eight-in-one solution for this very predicament: the Evolution Bra, otherwise known as the “world’s most advanced bra.” Designed with the same high-performance fabric and flattering, functional designs as the company’s underwear line, this bra has the smart design and comfort needed for all-day wear.
Bonded construction, with no underwires and four-way stretch for body contouring comfort, delivers no-show support for sporting under nine-to-five attire. Mad with breathable, moisture-wicking fabric with silver fibers to kill odors, this bra is perfect for on the run, around the house or even at the office. What’s more? (There’s more?!) Removable straps can be worn over the shoulder or crossback for higher-intensity support, and each bra comes with two sets of straps in different colors to work with your mood and your outfit.
The Evolution Bra is even machine washable—no more hand washing—and is available in sizes 32A to 38DD. It will retail for $55. It’s being launched via Kickstarter, and eager consumers are investing in hopes of finding their perfect bosom buddy. There’s been more than $161,000 raised to date; the initial goal was $30,000!
We’re clanking a cowbell in appreciation of simplified dressing!