Earlier this month, Nike held the Innovation for Everybody 2016 in NYC to unveil their newest technology. Mark Parker, President and CEO of Nike, Inc, deemed this the dawn of personalized performance. He stated if you have a body, you are an athlete. I was fortunate enough to attend the event live and get a first-hand account of the product announcements.
Here’s a glimpse of four products that runners will be talking about this summer and in the months to come.
USA 2016 Vapor Track and Field Kit for the Rio Games
The vivid blue-colored kits are inspired by the patriotic colors red, white and blue. They feature Nike’s AeroSwift technology which enhances each track athlete’s ability to run fast based off their specific event. AeroBlades are engineered strategically into the uniforms to provide aerodynamics for all athletes—from the sprinter to the marathoner.
New Nike+ App, available June 2016
The plus now means personal. The new app, available in June, is more personal than ever. Use the app to get product recommendations, sign up for events and connect to the Nike+ Run Club, Training Club and SNKRS apps. It’s a personal coach in your pocket.
Nike Free RN Motion Flyknit
I cannot wait to get my feet in a pair of these shoes! The original Free came out in 2001 and the newest version is set to be released in May 2016. This version has a splaying midsole that expands and contracts upon impact and liftoff from the ground in the same way our feet expand and contract while running.
Nike Air VaporMax
I will never forget my first pair of Nike Air sneakers. I wore them for both basketball and middle school track. The new Nike Air VaporMax has come a long way since it launched almost 30 years ago in 1987. The newest variation is less bulky and weighs less than its predecessors.