Gear

An Inside Look At An Endurance Brand’s Headquarters

This is the place where your favorite Pearl Izumi gear is crafted, designed, tested and built.

Recently an international group of journalists met at Pearl Izumi’s headquarters in Louisville, Colo., just outside of Boulder, to learn more about the brand. From a tour of the facility to a sneak peek into the spring ’16 line, the PI team “pulled back the curtain” to show they are more than just a dependable brand. They’re an enthusiastic team of passionate athletes who play as hard as they work. But it wasn’t all product demonstrations and history lessons. We rode, ran and played ping-pong—all in the name of product testing, of course. While it’s not quite the same as being there, click through the gallery to see some of the work fun, as well as some glimpse of upcoming colors, shoes and pieces of gear.