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12 Photos Of Tracksmith’s Boston Popup

Tracksmith's new women's line draws inspiration from the New England running culture.

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Tracksmith was a total hit over Boston Marathon weekend, seeing slews of Hopkinton-bound athletes cruise in and out of the company’s popup store near Boylston Street. With the recent launch of their women’s line, the barely-one-year-old brand has been well-received in the New England running community. With the simplicity of core running in mind, CEO Matt Taylor aims to bring running customers back to a time before brands took center stage and the pure nature of the sport and competition against yourself was at the forefront. Check out our photos from the popup store. Photos: Scott Draper