Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Brands

Culture

Under Armour Releases Meme Generator That Shares Your “I’m Pretty” Moment

Pretty strong. Pretty powerful. Pretty badass.

Get access to everything we publish when you sign up for Outside+.

“I’m pretty…awesome.” “I feel prettiest…when I cross the finish line.”

As part of their continued efforts to empower women, Under Armour just released a cool meme generator that celebrates every runner’s #ImPretty moment. The message puts a twist on the clichéd and tired compliment “you’re so pretty” and challenges the idea of “just a pretty face.”

Yes, all women are pretty—pretty smart, pretty tough, pretty strong, pretty groundbreaking, pretty amazing. To share this powerful message, the shoe and apparel brand has created a meme generator that allows you to create your own “I’m Pretty _____” image to share on the ‘gram. Because everyone loves a good social media campaign!

UA is also selling a limited edition #ImPretty graphic tank, which is available on their website. What do you think of this campaign?