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It might be hard to believe, given the brand’s seemingly preternatural youthful girls-of-summer vibe, but Roxy turns 25 this year! And you are invited to join in the celebration at one of their international #RUNSUPYOGA events.
Events are being held in iconic beach towns around the world—Barcelona, Spain (happened on May 23); Oahu, Hawaii, on May 30; Marseille, France, on June 21; and Sydney, Australia, later this year—to represent Roxy’s presence in the global market over the last 25 years. Every gathering will feature a 5K run, 1K stand up paddle-boarding (SUP) and 45 minutes of yoga. The Oahu day costs $15 for all activities. In addition to enjoying a day of fun in the sun with friends, attendees will receive a tote bag, yoga towel and trucker hat.
“For 25 years, Roxy has been a pioneer and continues to be the only exclusively female action sports brand in the world,” says Garry Wall, SVP of Global Brand Marketing for Quiksilver and Roxy. “Roxy started with the first female board short. From there we’ve continued to push the limits for women in the industry and inspire a new generation of girls who want to join our ride.”
Roxy’s line now includes running, yoga, SUP and lifestyle apparel, as well as its heritage beach and surf clothing. Pieces from their run line were especially popular with Women’s Running former cover runner Mya.
You can learn more and sign up for the anniversary festivities here.