Culture

Rock ‘n’ Roll Marathon Partners With iHeartRadio

The popular marathon series is bringing more music to more people across the country.

Photo: Ryan Bethke
Photo: Ryan Bethke

The popular Rock ‘n’ Roll Marathon Series and iHeartMedia, a media and entertainment company with the largest reach of any radio/TV outlet in America, have partnered together to bring runners a more elevated Rock ‘n’ Roll Marathon Series running experience, including a 24/7 Rock ‘n’ Roll Marathon Series-branded iHeartRadio station online.

“Music powers the Rock ‘n’ Roll Marathon Series and it’s the foundation behind the past decade of growth in our industry,” said Josh Furlow, President of Competitor Group, the parent company of the Rock ‘n’ Roll Marathon Series. “Our partnership with iHeartMedia further establishes our commitment to combine music and fitness in a way that helps make running fun and more accessible to everyone, and we’re thrilled to start this new journey together.”

iHeartRadio will support the musical entertainment during Rock ‘n’ Roll race weekends, including performances at the Toyota headliner concerts in Brooklyn, Savannah, Las Vegas and San Antonio. In addition, the partnership with the media powerhouse allows for the popular race series to be known across more than 800 radio stations across the country, reaching more than 200 million listeners in the U.S.

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“The network surrounding the nation’s best running event series is a perfect complement to the continued innovation and growth of our iHeartRadio platform,” said Jeff Howard, President of National Sales for iHeartMedia. “Our integration with the Rock ‘n’ Roll Marathon Series is a natural fit given our listener reach and ability to connect fans with the artists and brands they love. Together, we’ll work to deliver new experiences to runners and music fans across the country.”

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Known for its live bands along the course and popular headline acts at the finish line, the Rock ‘n’ Roll Marathon Series hosts more than 600,000 runners every year nationally and internationally, totaling 31 destinations. Past performances include Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, Phillip Phillips and Train.

iHeartRadio delivers an entire musical package to listeners: access to thousands of stations across the U.S., ability to create custom stations based on artist, band or song preference and podcasts featuring on-demand news, talk and entertainment. The exclusive Rock ‘n’ Roll Marathon Series station features popular chart toppers and award-winning artists, old and new rock pop classics, as well as music breaks for quick inspirational quotes from famous athletes.