Women’s Running Joins Pocket Outdoor Media
On October 13, Pocket Outdoor Media (POM) announced the acquisition of four media titles from Ironman, a Wanda Sports Holding company. This announcement came four months after Ironman’s acquisition of Competitor Group’s media properties and event series, including the Rock ’n’ Roll Marathon Series, in early June. The publications included in POM’s acquisition are Women’s Running, VeloNews, Triathlete and VeloPress. The financial details of the deal, signed last Thursday, were not disclosed.
Women’s Running is the world’s largest running magazine geared specifically toward women. Before Ironman’s acquisition in June, Women’s Running spent five years as part of Competitor Group’s media business. Its acquisition by Competitor Group in 2012 came eight years after the magazine’s founding as Her Sports + Fitness in 2004.
POM CEO Felix Magowan previously held ownership of VeloNews before selling the magazine to Competitor Group in 2008. In an official press release, the Boulder, Colo.-based company explained that its management team, which includes Magowan and business partners Greg Thomas and Steve Maxwell, “will focus immediately on the rebuilding of these legacy and industry-leading publications, as well as aggressively targeting other growth and diversification opportunities for the acquired print and digital media operations.”
“All these media brands are the most respected and widely-read within their individual sports,” Magowan said. “My partners and I look forward to growing these iconic titles, as well as their sister digital operations. We plan to immediately explore various new avenues for growth and innovation, and for restoring these brands to their historical and storied industry leadership.”