Get access to everything we publish when you sign up for Outside+.
On July 9th, Oiselle held the grand opening for its first retail store. Located within the University Village shopping center in Seattle, the brand’s flagship store is just two miles away from the Oiselle headquarters. On hand to celebrate was founder and CEO Sally Bergeson, as well as Oiselle athletes Kara Goucher and Lauren Fleshman. Even U.S. 800 meter Nick Symmonds stopped by for support.
“Opening an actual store is very important to Oiselle,” said Goucher. “It is a place for us to connect personally with our customers. At Oiselle we want to support our running community and having a place for people to gather is important. I personally find it rewarding as the opening was well attended and supported. It feels like we are really growing into a significant and groundbreaking brand.”
Take a look at the awesome scene at the store’s grand opening party.