Culture

Nike Launches #BetterForIt Campaign

Nike encourages every women athlete to be #betterforit with their new campaign, which kicked off on April 12.

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Nike encourages every women athlete to be #betterforit with their new campaign, which kicked off on April 12. Here’s the preview:

“Every athlete has goals. And Nike is the link between you and your aspirations,” says Amy Montagne, VP/GM of NikeWomen and Global Women’s Training. “We provide more than encouragement—with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”

The series is meant to encourage women around the world to share their own “better for it” mission by addressing the dynamic world of sport and fitness with a lighthearted tone and humorous voice.