News

Exciting News: Women’s Running and Outside Are Joining Forces

Women’s Running's parent company acquires Outside magazine, Outside TV, Gaia GPS, athleteReg, and Peloton Magazine, boosting the depth and diversity of storytelling and services in our Active Pass membership.

Here at Women’s Running, we’ve always respected the masterful writing, photography, and movie-making that Outside magazine and Outside TV produce year after year after year. But our jealousy just evaporated, because we’re now all part of the same family. Our parent company, Pocket Outdoor Media (POM), has acquired these iconic brands, along with Gaia GPS (the leading mobile mapping application for backcountry adventure), athleteReg (one of the world’s largest event registration services), and Peloton magazine (a highly respected cycling publication).

And on top of that, our bigger, better new company will be known as Outside. You can read more about this news here.

Pocket Outdoor Media is now Outside

The acquisition of these brands and rebranding of POM as Outside, which was announced today by our CEO Robin Thurston, is great news for fans of Women’s Running—and even better news for members of our Active Pass program. “Everything we do is driven by a belief that a hike, run, ride, or yoga practice can change your life,” said Thurston, “and these amazing brands will help us fulfill that mission by expanding the content and experiences we can offer you.”

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That means more stories about inspirational athletes, more road trips, more recipes, more fitness tips, more gear reviews, and more creative ideas for getting out and living the life you’ve been dreaming about. You know columns like Alex Hutchinson’s Sweat Science? Podcast episodes with guests like Kara Goucher.? We’ll now all be under the same family; bringing together world-class writers and editors, photographers and storytellers all under the same roof. All with the goal of making it easier and more convenient than ever for you to access all the content you’re looking for—from running news and in-depth analysis, practical nutrition advice and top-rated gear reviews, interviews with some of the most inspiring women in sport, plus conversations about the topics that matter most to our community. 

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This also creates a substantial increase in value to our paying members. As we bring these brands onto our platform, you’ll see new benefits added to the Active Pass membership: advanced navigation tools that’ll keep you safe while you’re out on the trails; exclusive access to first-run documentaries; access to member-only events and adventures; expanded gear discounts; and—of course—the option to select an Outside annual subscription. This is all in addition to hundreds of dollars in value you’ll get from the depth of premium digital content, magazines, event entries, training plans, recipes, books, and interactive experiences with editors, pro athletes, coaches, and other experts. 

It’s a sweet deal, and with spring just around the corner, it’s the perfect time to tap this newly expanded archive of fitness, nutrition, gear, and training expertise. Wanna go faster, farther, and fitter this summer? Click here to get started.

RELATED: Here are just a few examples of the high-quality pieces you’ll find within Active Pass

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