Culture

New Shoe Alert: Nike Flyknit Lunar 3

Nike's new Flyknit Lunar 3 aims to be ""Impossibly Light. Incredibly Strong."

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Nike’s Flyknit series has always combined comfort with great fit and performance. That is why the Flyknit Lunar 2 was one of our favorite lightweight shoes of 2014. Now Nike is aiming to make a great shoe even better with the launch of the Flyknit Lunar 3.

To celebrate the launch, Nike commissioned New York-based creative director Jen Brill and Illustrator Jo Ratcliffe to create a video that captures the essence of the new shoe. Both Brill and Ratcliffe drew inspiration from strong women runners while keeping an air of femininity and authenticity. The shoe’s tagline “Impossibly Light. Incredibly Strong” doesn’t just describe the shoe, but how runners should feel while wearing it.

Take a look at the launch video below.

The Flyknit Lunar 3 launches on February 12th with in exclusive color run only on Nike.com. 12 new colors launch on March 5th.