In support of Equal Pay Day on April 4, actress Gina Rodriguez, best known for her role in “Jane the Virgin,” is working with LUNA for its first-ever cause campaign. It is aimed at rallying people everywhere to raise their collective voice against one of the longest standing inequalities: the pay gap. On average, women are paid 20 percent less than men and for college-educated women, this can equate to nearly a million dollars in lost wages over the course of their careers.
To further raise awareness of the gender pay gap, LUNA is offering a discount on bars from April 3-April 11 in support of Lean In’s #20PercentCounts campaign. They are matching the discount amount with a donation of up to $100,000 to fund salary negotiation workshops hosted by AAUW.
Watch this amazing video with Gina Rodriguez to find out more.