KMs For Kids Challenge Raises $100,000 For The Morning Mile

A new initiative supported by Under Armour has raised $100K to introduce fitness opportunities to children across the U.S.

Photo by Sussi Hj /

The Morning Mile

The month of September sees millions of kids returning to school—and this year, students from 350 schools have the opportunity to begin their school days in an active way. This opportunity comes through the Morning Mile, a program that gifts students and their families with the challenge to run or walk as many laps as they can before their school day begins. Coordinated by Fitzness International, the Morning Mile aims to provide a place for students to exercise in a productive and safe environment. This program has expanded by 50 schools this current school year, thanks to the initiative supported by Under Armour through its app MapMyRun.

The initiative, called the “KMs for Kids” challenge, donates $1 for every kilometer recorded by current runners who have connected their UA HOVR shoes, one of Under Armour’s recent releases, with MapMyRun. Under Armour’s original goal was to provide the Morning Mile with $100,000 through 100 kilometers run over the coming months. However, this goal has already been reached, with more than 50,000 runners having already participated in the initiative.

Related: Under Armour Releases The HOVR Phantom And The HOVR Sonic

“Because of the Under Armour community, students at these new Morning Mile schools will run millions of miles over the coming years, living better and longer because of it,” Fitz Koehler, Fitzness International’s President, said in a press release.

The success of this initiative is allowing the program to expand widely into schools in the areas of San Diego, Calif., Broward County, Fla., Nashville, Tenn., Portland, Ore., Chicago, Ill., and Milwaukee, Wis. Interested participants can learn more at or by downloading MapMyRun.