The term ‘bikini body’ used to be splashed across every magazine cover and was constantly at the front of every woman’s mind come summertime. Luckily, we have slowly been seeing its demise, as women become more accepting of their bodies and we realize that there is no one shape or size that should be strived for.
Instagram star and personal trainer Kayla Itsines has seen the shift in the fitness industry and with her clients. She even regrets being a former supporter of the term bikini body—her best-selling fitness guides are named the Bikini Body Guides.
According to Bloomberg, “She doesn’t even like the term ‘BBG’ anymore because it implies there’s only one type of body appropriate for a bikini.”
“Do I regret calling my guides Bikini Body? My answer is yes,” she told Bloomberg in their interview. “That’s why when I released the app, I called it Sweat With Kayla. Sweat is so empowering. I love that.”
She elaborated in a recent Instagram post: “I originally called it ‘Bikini Body Guides’ because when I asked my clients what their goals were, 99 percent said at some stage that they just wanted ‘to feel comfortable in a bikini,’ so I didn’t think twice when I called it that. Then I started training more and more women from all over the world and realized that people don’t want to JUST feel ‘comfortable’ in a bikini, they want to feel strong, empowered, they want to make friends, be a part of a team. They want to be confident, happy and most importantly healthy.”
Though the Bloomberg article goes on to say that Itsines’ message has shifted to be one of empowerment, resembling that of a life coach, her website is still plastered with sayings such as “Get Bikini Body Confident” and “Earn Your Bikini Body.”
It’s a good thing we know that a bikini body is just your body in a a bikini…or we still might get the wrong idea.