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Why You Should Celebrate Flower It Forward This Weekend

This weekend, Fellow Flowers is doing something special and hoping you'll give a friend the gift of a flower to wear on the run.

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Have you ever seen a woman running with a flower in her hair and wondered, What the heck is with that flower anyway? Well, it’s a Fellow Flowers flower most likely, and we need to let you in on a not-so-little secret that more than 30,000 women throughout this country have embraced.

These flowers mean something.

They aren’t just fun hair accessories—they represent purpose, intention and story. The messages of these flowers cut through stereotypes and common traps that make us think we aren’t connected—like pace, experience and finish times—and instead, they fiercely unite us around one simple thing: why we are out there running.

RELATED: How One Race Turned Into A Gigantic Women’s Retreat

Each of our 13 colors represent a different reason why women run. Motivators like strength, courage, gratitude, self-worth and chasing dreams are just a few of these reasons. So when you see a woman running with a flower, she’s also honoring her story and sharing it with you.


We are celebrating Flower It Forward.

This is our favorite event of the year when all flowers are 50 percent off. The sole purpose of this event is to give women the opportunity to purchase flowers with the intention of gifting them away. Since starting this past Saturday, our community has purchased more than 2,500 flowers to give to deserving women in their life.

WOW. This generosity is stunning, but also not surprising.

This is what women runners do—we support, cheer and rally around our friends. We lift them up when they need it, whether it’s on the pavement or in life. This is what we DO, am I right?


Now, why should you join in the fun with us? Here are just a few good reasons.

You immediately take rank as the best gift-giver EVER.

Seriously, you show up with a handful of flowers at your next group run or wine night, and we guarantee you will feel like Santa Claus. It takes gift-giving to the next level, we promise.

It’s a way to honor your friendships.

We’ve put words to the feelings and emotions that so many women share, and these flowers give you the opportunity to express and celebrate what your running friends mean to you.

RELATED: 3 Reasons Every Goal Setter Needs A Girl Squad

The loving nudge.

You’ve wanted to say something but haven’t known how or can’t find the perfect words. Our flowers are the loving nudge for the friend who needs the reminder that she’s worthy, appreciated, supported and believed in.

You get to watch a woman receive.

There is perhaps nothing more amazing than letting a friend know what she means to you, and watching as they realize you view her in that way. As women, we struggle receiving compliments and simply saying, “Thank you.” We tend to downplay instead of celebrate. Enough of that! We LOVE that Flower It Forward gives women the opportunity to both give and receive a heartfelt compliments and feelings of appreciation.

They are 50 percent off.

No. For real. Why are you still reading this? Get on over to our website and get to shopping! Normally $12 per flower, all flowers are 50 percent off through this Sunday. There is no good reason to not get one and give one. Our challenge to you if you don’t own a flower yet: Purchase one for yourself AND one for a friend…or two…or three…