Culture

Two Brands Created The Best Social Media Campaign For Athletes

It's all about better breathing and sharing that breath on social media—literally. Bonus: people get free samples!

Wellness brands Under Armour and Philosophy joined forces and launched the best social media ready-to-go viral campaign around an important topic: breathing. A video featuring the great soccer player Kelley O’Hara, an UA athlete, and YouTube personality Nikki Phillippi shows the women in the new UA Breathe Bra, as well as applying Philosophy’s oxygenating gel cream. The best part? Head to breathingchangeseverything.com order your FREE gel cream, snap a picture of how you #dontforgettobreathe and post to Instagram with the site’s filter. People love this stuff.

Take a peek at the promotional video: