One brand started as a towel and now makes clothes.

We all have our favorites when it comes to running gear. You know, those pieces that never seem to make it back in the drawer between wearing and washing. And loyalty is admirable, but window-shopping is exciting too! And that’s exactly what we did last week in Salt Lake City for the Outdoor Retail Winter Market, where brands showcase the hottest new gear for the coming seasons. In fact there’s so much that it can be more than a little overwhelming. We’ve broken it down with five new products that fit with developing trends to pique your interest about what you’ll see in stores and on the streets, from food to feet!

Technical Gear with a Twist
Lifestyle Inspired Kicks
Tasty Treats
Cooling Clothes
Smart Sipping